Whether we like it or not, we have to share our lives with brands. Just look around any room in your home and you’ll see hundreds of them. But how many of the brands in your life do you really love? How many do you whole-heartedly stand behind and support because they are making a difference? How many cannot simply be replaced by another?
Learn more about how Oroton uses technology to improve the customer experience.
Germany may have won the 2014 FIFA World Cup but in the world of sportswear and fashion, there is an undisputed winner from this years World Cup as well. FIFA estimates 1 billion people viewed the World Cup held in Brazil, which makes it the most watched sporting event around the globe.
And, while championship teams are all about picking the right players to form the best team on the field, it also translates to the business of picking the right players and teams to sponsor your product. Read more about the apparel company that bet big and won big at the World Cup.
When you were a kid did you ever imagine that life someday would be like an episode of The Jetsons? If so, you’re in luck.
Forecast calls for 19 billion connected things by 2016, and the wearable technology sector is set to skyrocket from $3-5 billion in revenue to $30-50 billion over the next 2 years. The economic impact estimates as high as $14 trillion over the next decade (AllthingsCK.com). The products in beta and those already created are leading in the market. Read more
It’s easy to get caught up with all the wires and screens and think at the heart of wearable tech is a smartchip, but clever design in fashion is equally technology-driven. Convertible fashions are the prime example of this, and here are ten you’ll flip over.